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The first 60–75 characters carry almost all of the click-through weight. Lead with the primary keyword phrase a shopper would actually type, follow with the one differentiator that closes the sale, and cut everything else. Attribute stuffing past that point dilutes relevance instead of adding it.

A bullet that opens with a specification asks the shopper to do the translation work. Open with the result they want, name the feature that produces it, then close on the benefit. Same information, sharply better conversion.

Never repeat words already in your title — they are indexed once. Use the byte budget for synonyms, misspellings, Spanish equivalents and long-tail phrases you could not fit anywhere customer-facing.

A module competing with three messages converts worse than three modules carrying one each. Design the image with empty space where the overlaid headline will sit, rather than fighting a busy composition later.